• I found this site today which allows you to make a pdf from almost any file or url. And its Free!

    Really amazing.

    PDF Creator

    If your file is over 2mb then you have to sign up for their free service. Which was very easy and no hassle or spam that I could tell at this point. The service may have a charge later.. but for now. Wow!

  • Radio 10.03.2009 No Comments

    March 19th is the date for our next Free Teleclass with Jeffrey
    Hedquist.

    Catholic Radio

    Commercial Story Starters.

    TV program

    If this is your first time attending this class please go to this page To officially sign up. This will put you on our mailing list to receive all updated information and changes.

    If the form does not work for you… please email me below.

    AND If you are a returning student and able to attend this class please email me and let me know!

    I will send you the call in information. srpat@calledbyjoy.com

    This class is open to anyone who is interested - so please tell
    your friends!

    Sr. Patricia


    Jeffrey Hedquist
    6:00 PM Pacific

    7:00 MT Mountain

    8:00 CT Central

    9:00 ET Eastern

    Message from Jeffrey:

    Our next teleseminar begins to cover what I believe is the
    foundation of effective commercials ­ stories.

    It¹s called “Radio Commercial Story Starters.”

    Now, in our fun-filled hour together we’ll begin discussing:

    check mark How to start getting results by making your radio commercials
    ­ stories.
    check mark How to gather the most useful input from your client.
    check mark How to find stories in your client¹s business and life.
    check mark And how to find stories in your life, how to categorize them,
    make them available for future use and adapt them to commercials.
    check mark Then we¹ll review the 4 step process to utilize the power of
    stories in your commercials.
    check mark And finally, how to Bridge the client¹s goals to the stories
    and the marketing to make entertaining, compelling and effective
    commercials.

    And of course, I¹ll play lots of audio examples.

    The topics above may take more than one session, because I want
    to leave time for your questions and input.

    Jeffrey Hedquist

  • Twitter 09.03.2009 No Comments

    I’m just getting into Twitter and I’m totally loving it. I don’t know a lot about it yet… but it’s rather huge from what I can tell. This post is just a spot where I can dump all the favorite articles and stuff I find about Twittering.

    It’s one of those “in progress” posts.

    Do feel free to share your favorites too.

    Oh.. and of course my twitter is srpat twitter.com/srpat

    Twitter Tips and Tricks

    The 90-10 Rule for Successful Twitter Networking

    10 Twitter Tools that Help You Work Smarter

    Top 100 Social Media & Internet Marketing Bloggers

    Top 10 Female Twitter Users in the World

  • Radio Class 19.02.2009 3 Comments

    How to Produce Powerful Radio Commercials - with Jeffrey Hedquist

    Jeffrey Hedquist

    Jeffrey Hedquist

    Just finished with another excellent radio teleclass with Jeffrey Hedquist that Sacred Heart Radio is sponsoring. These are so over the top. I think anyone would learn a lot from them for any kind of selling that involves audio communication.  In fact Jeffrey himself stresses this at the  beginning of the  class - what you learn is not just for radio.. you can use it for

    • podcasts
    • telephone messages
    • speeches
    • sermons
    • lectures
    • selling conversations
    • talking to your kids, friends or spouse

    I will probably get the recording tomorrow and will share it with you. But for now here are a few notes I took that I hope will whet your appetite.

    • Metaphor bridges - tickle people imaginations - do this by entering into the experience of the listener.
    • Robert Gallard (sp) “Good advertising is “entering into the conversation that is already going on.”
    • Surprise!  Start with predictability and then pop the surprise.
    • On hold messages - make them fun
    • the higher the imagery the better the retention

    There are four ways to communicate on the radio

    1. Voices - monologue, dialogue
    2. Sound Effects
    3. Music
    4. Silence

    1. Voices - the simplest is the single voice

    2. Dialogue - Use his “Secret Recording Technique”  Record a conversation without anyone knowing about it. (Do this only with friends that won’t take you to court!) What you will find is that actual conversations are full of interruptions, broken sentences, and disjointed thoughts.  Do this with your radio spot and it will sound much more believable.

    2. Sound Effects - the sounds become another character in the radio plot. Such as a squeaking door, tire squealing, phone ringing, etc.

    The second part of the class - involved learning how to BRAINSTORM for Creativity

    Gather a group of people together from different parts of your organization - folks you might not think would have anything to “professionally contribute” to the session. They will often bring in the greatest new thinking to the mix. The receptionist, the plumber, the babysitter.. whoever!

    Have two rules.

    1. Always say “YES” to everything. Doesn’t matter how crazy… Just say Yes!

    2. Take the crazy thought to the next level by asking, “Okay, where do we go from there with this?”

    I just tried this in the kitchen with two of the sisters when I was explaining Jeffrey’s techniques. In giving them an example I said (looking at the dog) “Okay.. say you want to sell dog biscuits.. and someone says,

    “Yeah! Let’s give a free Rolls Royce with every dog biscuit package they purchase!”

    You will be tempted to say, “That is the most stupid thing I have ever heard!” or “Who let that person into the group?” But you don’t!

    You say . . . .

    “YES! and “Where do we go from there?”

    And next comes this…. ”

    “A chocolate Rolls Royce! They can eat it while the dog crunches on the biscuit.

    It’s a zany idea, its crazy - but it has possibility and its fun. Now someone else pops up with another crazy idea and you say… YES! and “Where do we go from there?”

    And pretty soon you have tons of wild, crazy ideas and some that are SOLID GOLD that you never would have found if you have negated them from the first get go.

    Another way to do a commercial - is to tell the story but not the whole thing. This one is harder to explain - but powerful. You really need to listen to the recording as Jeffrey has lots of commercial examples for everything he is sharing  - and you will get a much fuller picture than what I can do here.

    I would definitely say this is a recording you can listen to over and over.

  • Radio 07.02.2009 No Comments

    This is a free Teleclass with Jeffrey Hedquist that is being sponsored by Sacred Heart Radio in Spokane. If you would like to be part of this class - please send me an email. Presently we have about 14 folks - mostly radio people and  teachers who are following the class. It is awesome.

    srpat at calledbyjoy.com    [remove space and delete "at" and use @]